You'll learn how to use it to create a signature file for your emails that brings in business automatically without asking, how to change your letterhead, how to alter your business card, how to change the decor of your office, how to align your company with image coherence and operational compliance, and how to craft a 15- or 30-second "elevator speech" that naturally sucks in new customers and professional referrals without having to waste time in endless fruitless networking activities.
So far, it is the most definitive document on the USP I've seen. You live up to your mission in the first few pages. It's one of those products that (should) have a sub-title: when you are SERIOUS about getting your USP right..." Jeff Pallister Pallister Management Consultants Calgary, Canada Click Here to Get Your Own Unique Selling Proposition Manual! "No Business is Too Old, Too Ordinary, Too Established, Too Non-descript, Too Lethargic or Too 'Out of Steam' to Draw Life From The New and Amazing 'Million Dollar USP Maker Manual'" S ome people claim that there is nothing special about their business and therefore it's impossible to find any unique advantage they can promote in their ads and marketing.
With a USP, you'll actually be able to get a higher price for your services , and will be able to position yourself so that you rest secure during normal business downt[...].
for a book on USPs - a concept that some people describe in a singe page web article. It was only my desperation to find a comprehensive way to define a USP that will transform my company from a struggling existence to a valuable asset that persuaded me to buy the product.
"If I cannot craft a compelling USP for my business after working through your book with the detailed analysis of both techniques + examples of USPs, then I need to follow Dan Kennedy's advice, and lie on my bed at night and stare at the ceiling in terror!" "I have to confess being a little concerned at paying ...
Click Here to Get Your Own Unique Selling Proposition Manual! "It's one of those products that (should) have a sub-title: when you are SERIOUS about getting your USP right..." "I often (usually) come across materials that have a high fluff:content ratio I like your USP "manual" as being in-depth by contrast.
You'll learn how to say things first, how to establish a product or business name that increases sales, and how to emphasize the fact that in buying from you, YOU become part of the package customers get.
"I am very impressed - especially as your full page width, single-spaced line 176 page content contrasts with so many $49/$97 60 page content books disguised as 130 pages through 'generous' use of white space / notes columns / and other tricks.
It is obviously not bulk that counts - but the content - and once again I am impressed - your research / references to other sources is very comprehensive and useful.
In "How to Write A Million Dollar USP ," you'll learn how to establish a marketing niche and thereby CHARGE A PREMIUM PRICE for your product or service through 6 different ways that use the power of your USP to put an end lower price negotiations forever.
In "How to Write A Million Dollar USP ," as one of the 10 ways you'll also learn how to kick your business into a new orbit and clearly distinguish from the other "me too's" and "we also do that's" when you really do only have a generic business.
Preemptive marketing is the activity of telling customers about all the pains and troubles you take on their behalf even though your competitors take them as well.
You'll learn how to create the perception of distinction through 3 " preemptive marketing " strategies.
"If I cannot craft a compelling USP for my business after working through your book with the detailed analysis of both techniques + examples of USPs, then I need to follow Dan Kennedy's advice, and lie on my bed at night and stare at the ceiling in terror!" Jeff Walters Managing Director IntelliNova (Pty) Ltd.